Reinventing Beauty

CVS/pharmacy continues to be an innovator in beauty retail initiatives, providing exceptional service and differentiating ourselves through our Healthy Skincare Centers, exclusive skincare brands, Beauty Advisors and our Beauty Guarantee, which offers 100% money back on all things beauty, whatever the reason. We are going beyond just selling beauty to reinventing the way women experience beauty in a drugstore. We stay one step ahead by getting to know our customers' wants and needs. Most of all, we provide one-stop beauty shopping-for everything from high-performance skincare exclusives to seasonal color trends to salon-quality hair care. Today, beauty industry insiders and key media utilize CVS/pharmacy as a resource for beauty trends and other industry commentary.

CVS/pharmacy offers a huge selection of beauty products at affordable prices. European brands such as Lumene, and dermatologist-developed anti-aging line Skin Effects, are on prominent backlight shelves at CVS/pharmacy stores. CVS/pharmacy offers large selections of upscale cosmetics with eye-catching displays and the latest advances in skincare. By offering exclusive brands as well as the expertise of beauty consultants, CVS/pharmacy is reinventing the beauty care market with new choices for its customers.

Many CVS/pharmacy stores have a Healthy Skincare Center, located near the pharmacy, emphasizing beauty and allowing customers to find out what type of skin care regimen they should use, based on their skin type. A trained beauty advisor is available to educate consumers about the products carried in the CVS/pharmacy beauty department, assisting them in making the right product selection for their personal needs.

These are a few of the milestones we have achieved in reinventing beauty:

• In October 2005, CVS/pharmacy introduced Skin Effects by Dr. Jeffrey Dover, the first dermatologist-developed anti-aging line conveniently available to all women. The skincare collection was designed for every woman concerned with aging skin and continues to introduce innovative products with cutting-edge technology.
• In May 2004, CVS/pharmacy introduced the Christophe Beverly Hills Hair Care line to its stores. Founded on the principles of quality and value, this 'masstige' product line is available exclusively at CVS/pharmacy stores and Christophe Salons.
• In summer of 2003, CVS/pharmacy began an exclusive partnership with Lumene, an upscale Finnish skincare and cosmetics line. Lumene is the #1 skincare brand in Scandinavia and is made using high quality natural ingredients combined with advanced technology.
• Multicultural cosmetics lines such as Milani have broadened the customer base, by offering rich colors and shades that appeal to both ethnic and Caucasian women.

CVS/pharmacy is the leader in catering directly to customer needs. Front store sales indicate a growing number of people who prefer the ease of shopping at a pharmacy retailer for all their beauty needs. Shoppers can rely on the quality of innovative new products from around the world that have been hand-selected and tested by CVS/pharmacy health experts and not be limited to department store brand names. And with Healthy Skincare Centers and Beauty Advisors located in an increasing number of stores, CVS/pharmacy is the destination for beauty.